Unity

At Solidago, we are united in our mission to build an enduring enterprise. We recognise the importance of working together as a community, embracing individual styles while accepting differences and opinions, thereby turning our diversity into strength.

Integrity

At the centre of our business are our core values. And at the literal centre of our core values (BUILD) is Integrity, which is a symbolic expression of how Integrity ties all the other core values together.

Having Integrity means being honest in our dealings with everyone in the marketplace: our business partners, our customers and with each other. Even more importantly, having Integrity requires every individual to live an authentic life, free of personal inconsistencies and contradictions.

Love

Love is characterised by us showing genuine care towards others, whether they are our partners, colleagues, or customers. When we have Love, we will show selflessness and put their well-being before our own.

Having Love also means that we demonstrate loyalty and commitment in our relationships. This commitment is made real whenever we exercise our choices and follow up with our actions. And, the guiding principle behind our actions would be this: To do to others what you would have them do to you.

Diligence

Diligence is a value that is necessary for our other core values to truly flourish.

Diligent individuals do not need to ‘shout’ about themselves, but strive for excellence in everything they do – even the little things – with quiet confidence. Diligence may not always result in immediate payoffs that we can see. But, if Diligence is present over the long run, it creates an unmistakable impact that all can recognise.